DecisionWise recently worked with a company that was experiencing an annual attrition rate of nearly 50 percent. With over 10,000 employees, that figure was a scary – and costly – number that caught the attention of more than just the HR department. There were obviously misaligned expectations.
In the Industrial Age, many entrepreneurs and corporate leaders focused on building companies that provided a good return for investors and shareholders. In the Social Age, however, it seems the focus of many great companies has changed. They now emphasize development of a community – and ultimately, a culture– that inspires employees to achieve a common goal. Sure those leaders still care about traditional business metrics. But to them, building community is a critical step toward building a great company.
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