Are You Building a Company? Or Building Community Through Inspiration?

In the Industrial Age, many entrepreneurs and corporate leaders focused on building companies that provided a good return for investors and shareholders. In the Social Age, however, it seems the focus of many great companies has changed. They now emphasize development of a community – and ultimately, a culture– that inspires employees to achieve a common goal. Sure those leaders still care about traditional business metrics. But to them, building community is a critical step toward building a great company.