How do I create and maintain a strong online presence?
While minimizing risk, how do I build an online reputation that authentically represents the brand?
In the Social Age, your online presence and digital citizenship are just as important as in-person relationships. After all, one rogue tweet or post can seriously dent your brand’s reputation.
As a result, many old-school organizations do what comes naturally to them: build higher walls around their castle; deepen the moats. But is this the best policy?
In the Social Age, when we’re expected to be more transparent and better listeners, is a stronger fortress the right answer? When something goes wrong – will higher walls keep social lynch mobs from storming the gates?
For most organizations and their executives, the answer is “no.” According to a study by Brandfog, it’s important not only to display corporate social intelligence but for company executives to lead from the front – not hide behind a deeper moat.
Roughly three-quarters of respondents believe executives who use social media to communicate the company mission and values are more trustworthy.”
This is where WorqIQ can help. We co-create an online presence strategy that helps demonstrate your organization’s social intelligence. And along the way, we help position your brand and leaders positively and authentically. As the desired traction is gained, your organization will see increased levels of trust, loyalty, and accountability.
Customers will feel more valued. Employees will become more engaged. To all stakeholders, your brand’s purpose and values will become more clear.