How can I improve customer loyalty, credibility, and trust?
How do I turn customers and employees into brand ambassadors?
This is a constantly-connected world where customers and potential customers can learn about you and what you stand for with a few simple clicks. Authentically conveying who you are and what you stand for is paramount to earning respect, loyalty—and ultimately trust.
Perhaps that’s why Starbucks, Harley-Davidson, and Proctor & Gamble have invested significantly in building brand-based communities. Those organizations – and many others with far fewer available resources – have developed online communities to great benefit:
- Building of human-to-human relationships with customers, potential customers, and industry influencers
- Adding value to the customer experience while improving many aspects of customer service
- Creating brand loyalty so deep that members are reluctant to switch allegiance to a competitive brand
So, what is the ROI on community building? Why should you invest in this channel unique to the Social Age? Consider this from Salesforce, which double- and triple-checked the numbers because “they were so ridiculous.”
Community members spend 2x more, and have a 33 percent higher adoption rates, than non-community members.”
Of course, this level of loyalty doesn’t develop overnight. A certain level of patience and perseverance is necessary before an ROI like this is realized. But at that tipping point, the community begins to create extraordinary business results – both online and offline.
When you’re ready to build a sustainable community, WorqIQ has the experience and know-how to help. Not just because of the clients we’ve served, but by serving as pioneers in this space. Early-adopters of online community building, we’ve created two highly successful communities, YouTern and WorqIQ (the latter previously called Switch and Shift).
