It Takes a Community: The Business Benefits for Building a Sense of Community Around Your Brand

How can your company enable customers, potential customers and employees to build, maintain and leverage a community that organically champions your brand’s products or services?

In the Industrial Age, companies controlled messaging through traditional advertising. In the Social Age, however, we are part of the “Testimonial Economy

Today, what we say about us is increasingly less impactful. On review sites, and social and digital media, what others say about us carries the most weight.

Consider the data presented in a recent Nielsen survey:

  • 83 percent of consumers believe what friends or colleagues say about a product or service
  • 43 percent believe what is said in traditional marketing and advertising

In this keynote, we talk extensively about how to build an organic community of brand champions and ambassadors.

Key Takeaways

  • How to help stakeholders rally around a worthy mission or common goal
  • How to leverage the Testimonial Economy – and enable community members to do the talking for your brand
  • How to oversee your community’s actions and direction, while at the same time ensuring the community members’ effort is organic and sincere
  • How to amplify the good word and work of your community on social and digital media
  • How to measure the ROI of community building at your company

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