How can your company enable customers, potential customers and employees to build, maintain and leverage a community that organically champions your brand’s products or services?
In the Industrial Age, companies controlled messaging through traditional advertising. In the Social Age, however, we are part of the “Testimonial Economy
Today, what we say about us is increasingly less impactful. On review sites, and social and digital media, what others say about us carries the most weight.
Consider the data presented in a recent Nielsen survey:
- 83 percent of consumers believe what friends or colleagues say about a product or service
- 43 percent believe what is said in traditional marketing and advertising
In this keynote, we talk extensively about how to build an organic community of brand champions and ambassadors.