Your company’s online brand – as well as your executives’ personal brands – has never been more important. So from the corporate perspective, it’s time to redefine how we think about social intelligence. After all, one rogue tweet or post can seriously dent your brand’s reputation.
Unfortunately, the fear of that one tweet or post going viral leads far too many legacy organizations to build a stronger fortress around their brand. But in the Social Age, when we’re expected to be more transparent and better listeners, is a stronger fortress the right answer? No, according to a study by Brandfog that concluded it’s important not only to display corporate social intelligence, but for company executives to lead from the front – not hide behind a higher wall: